IDUN minerals, Mineral Cosmetics

IDUN Minerals is a Swedish beauty brand with products based on highly purified minerals.

The products are developed in close cooperation with researchers and dermatologists and contain ingredients that protect and care for the skin. IDUN Minerals’ products are sold exclusively at pharmacies. This means that all products have passed the pharmacies’ strict product control and meet their high-quality standards.

IDUN Minerals also has its own ‘blacklist’ of ingredients that are banned in the products to guarantee gentle and safe content.

Thanks to few and pure ingredients, the Swedish Asthma and Allergy Association is recommending a makeup product for the first time – IDUN Minerals’ powder foundation.

In addition, IDUN Minerals’ dry shampoo is the first on the market to carry the Nordic Swan Ecolabel.
People with sensitive or other skin problems such as acne and rosacea can also use IDUN Minerals in their daily makeup routine.

When you buy a product from IDUN Minerals, you can be sure that it has not been tested on animals.

Our beauty products are made from pure ingredients created with consideration for your skin, animals and nature.

Our sustainability work includes continuously reviewing our packaging so we are always at the forefront of recyclable and sustainable packing materials.

We are also increasing green transport by placing demands on our transport suppliers. Increasing local production is close to our heart, and we often look for collaboration in our region and nearby.

Information about the brand:Idun Minerals is a Swedish brand that specializes in producing mineral-based makeup and skincare products. The brand is known for its commitment to using natural and high-quality ingredients, particularly mineral pigments, to create makeup products that are gentle on the skin and suitable for sensitive skin types.
Idun Minerals products are often free from harmful chemicals, fragrances, and other potential irritants, making them ideal for individuals with sensitive or allergy-prone skin. Some of the popular Idun Minerals products include mineral foundation, mineral powder, concealer, blush, eyeshadow, mascara, and lip products.

Idun Minerals products include:

1. Mineral Ingredients: Idun Minerals products typically contain mineral-based ingredients like mica, zinc oxide, and iron oxides, which provide natural coverage and sun protection.
2. Dermatologist-Tested: The products are often tested and recommended by dermatologists, ensuring their safety and suitability for sensitive skin.
3. Vegan and Cruelty-Free: Idun Minerals is committed to producing vegan and cruelty-free makeup, meaning their products are not tested on animals and do not contain any animal-derived ingredients.
4. Hypoallergenic: The brand often formulates its products to be hypoallergenic, reducing the risk of skin irritation or allergic reactions.